Having a personal style is important as a photographer but it’s probably harder to achieve than gaining good technical working knowledge. It takes years of hard work to find and then perfect your own style and vision. I’ve come to the point that I sort of know what I stand for and I think my clients recognize that too.

So style is important but to me it’s also a dangerous thing to have. You can get too confident and too experienced. It’s at that point that your style stops evolving. I can only talk for myself but I’m pretty sure a lot of my friends face the same problem. We’ve build a large comfort zone and the larger it gets, the harder it is to get out of it. It’s the been-there-done-that-got-the-t-shirt disease. But it’s an imagined disease. You may have been there and done that but there’s always another higher level at which you can be there and do it.

A long introduction to tell you that I did a test shoot which contained pretty much all things that I already knew how to do and a number of things that I don’t like. The inspiration to do this anyway was the Creative Live class by renowned beauty/fashion/celebrity photographer Matthew Jordan Smith.

The first part of the course is build up largely about a relatively simple beautylight/clamshell setup (see above): with a beautydish above the camera and a silver reflector below. This setup gives you very even light that makes every woman shine. The background is a white seamless and is let with the same single light source We moved our whole setup (including model) back and forth until we got the right amount of light on the background.

I’ve never been a big beautydish fan, it’s not that it’s bad but it’s just not my taste … or haven’t I tried hard enough to master it? The answer is … YES. It’s just easier to go back to the umbrellas and softboxes I know so well. It took some time of experimenting with all the possible variations in the setup but eventually we settled for the small Elinchrom white beautydish with the white deflector and the diffuser fabric (aka “sock”). I needed to push myself hard to try to make it work and I needed to push myself even hard to admit to myself that the beautydish can actually produce a kind of light that I like.

Does that mean a beautydish always works? Hell no, it depends on the model, the make-up, the story and the feeling. And that brings me to the TEAM. Most of my assignments (and budgets) dictate me to work alone (or with one assistant), without make-up artist, hair stylist and usually I work with “regular people” (no models). I’m good at getting good results by improvising. But if I want EXCELLENT results, you sometimes need to assemble the best possible team around you. So I called out for help on Facebook and got myself a real dream team.

I’ve been working with models Lucie Goossens and Sylviane Alliet before and experienced their combination of a great personality with great modeling skills. Both are very experienced models but they are still driven by a passion to create better and different images. It’s that passion that got them to drive over 100 kilometers to an unpaid test shoot with knowing any decent pictures would come out of it.

The same is true for make-up artist Inge Van den Broeck who performed her magic on Lucie and Sylviane. And she brings so much more to the shoot than just a case full of expensive make-up products. She brings vision, style and creativity to the shoot. Stylish and fashionable as I am, my directions didn’t go much further than: “uhm, yeah … I want that kinda sorta commercial beauty look … but not really commercial, you know … just a bit different … uhm … edgy without being edgy …” But Inge somehow understood my idea and did truly amazing things.

The last crucial member of the team was assistant Steve Bayens (who also assisted and shot video on the 70 EUR Studio shoot). Steve is a young photographer who’s just starting out with studio work. What he lacks in experience, is easily made up with spirit, a good eye and his ability to ask questions that challenge me.

I should have added another member to the team to really pull this off: a professional retoucher. I’m sure I could have found someone to retouch these pictures to perfection. But I just needed to get some quality time in Photoshop. I’m pretty good with Lightroom and about 95% of my work is Lightroom only. It suits my love for the beauty of the small imperfections and it allows me to work really fast.

But I wanted to go for this crisp commercial look and it requires lots of small corrections in Photoshop. I figured it would be a good challenge to brush up on my rusty (and limited) Photoshop skills. On the commercial jobs I can rely on professional retouchers but I have some personal projects coming up which will require me to do my own Photoshop work, so this was a good exercise.

I pushed myself so far out of my comfort zone for this shoot, that I was actually pretty nervous at the start although I would be working with all people that I know and like. But in the end I’m pretty pleased with the results. It’s not that I will suddenly shoot nothing but this kind of pictures but I learned a lot that will certainly have an impact on my work.

This was just the first part of the shoot. I’ll keep the second part for a future blog post.