The 70EUR Studio – Inspired by Paolo Roversi
Before the FEP Congress I already knew Paolo Roversi was a fashion photography legend but when I saw his images on the big screen I was blown away. It became even more impressive when I heard that most of these iconic shots where made with a big Polaroid camera in his rather small studio in Paris with nothing but a north facing window as the light source and a blanket as a backdrop.
Of-course it doesn’t hurt that he gets to work with the world’s best designers, make-up artists, stylists and supermodels like Natalia Vodianova. But still, I think he creates magic in his studio. I have a nice big studio and I’m perfectly fine with studio photography techniques and equipment. I can create what my clients want but at the same time I also feel like I haven’t find my own “voice” yet when it comes to personal work in the studio.
Paolo’s work inspired me to try another angle on shooting in the studio. Lore was so kind to be the guinea pig for this experiment. The main goal was to try to do things that I normally don’t do without fear of failure.
I wanted to get out of my comfort zone, so I decided against using any of my usual lighting/studio equipment. I went to the nearest DIY store and spent a whopping 70 EUR on some halogen work lights, translucent shower curtains and some rough blankets. I will probably do another shoot in this setup and make a Confessions Video of it, to show you the technical aspect.
I’m not afraid of slow shutterspeeds but I basically only use them when I have no other options or if I want to pan. This time I decided deliberately to work with a little motion blur from the subject while the camera was locked on a tripod (also something I rarely do). Most of the shots failed because there was too much or too little movement (or because we burst out in laughter after realizing what a sight it must have been).
I’m pretty happy with what we did. Some of the shots worked out rather well but more importantly, I learned a lot. I don’t know exactly what I’ve learned, but sooner or later I will.
All the pics in this post are shot with the 5D markII but basically they were test shots as I really wanted to shoot these on film. I shot 4 rolls on my Hasselblad and 1 with my Holga. I’ll have to wait for the results until they come back from the lab.
So is this my new style of studio portrait photography? Probably not, but it might be a step in the right direction. There’s the organic feel and the beauty of the imperfection that I miss so often in studio photography. Anyway it inspired me to push this whole idea a bit further and I’ll be doing some more shoots in my 70 EUR studio setup.
Thx Paolo for the inspiration and giving me the urge to try something different.
























